Welcome to February

Enterprise and Heels exists for the woman who is building with purpose.

The woman who wants her work to mean something.
The woman who is tired of shrinking, rushing, or performing success.
The woman who knows there is more inside her, even when she can’t fully articulate it yet.

As International Women’s Day approaches, it’s the perfect moment to reflect on the power of women lifting each other up. This year, let’s commit to building, mentoring, and showing up not only for ourselves but for the women following behind us.

This community is a reminder: you don’t have to build alone, and you don’t have to become someone else to succeed.​
You belong here - as you are, and as you’re becoming.

Writer's Column Building a business has to be the most simultaneously rewarding and frustrating journey that ever existed. Some days, you wake up feeling unstoppable, like every decision, every call, every post is moving the needle forward. You’re proud of the work you’re creating and the impact you’re making. Other days… well, those are the days where nothing seems to go right. The emails pile up, the strategies stall, and the vision feels bigger than your energy. Frustration creeps in, and self-doubt whispers, “Am I even doing this right?” Both experiences are part of the journey. The wins remind you why you started. The struggles teach you resilience, sharpen your strategy, and test your commitment. If you can stay consistent through both - celebrating the highs, learning from the lows - you’ll find something magical happens: you grow, not just as a business owner, but as a woman capable of building what others only dream about. So this week, wherever you are on that spectrum, give yourself grace. Show up for your business, even when it’s messy. Keep moving. Your persistence matters more than perfection. see you next week, PAULA

Invest in Yourself Regularly

Even just 30 minutes a week can change your trajectory.

• Read a book that stretches your thinking or skills.
• Attend a masterclass or webinar to learn new strategies.
• Practice a skill that directly impacts your business or personal growth.

Small, consistent investments in yourself compound over time. The woman you become in six months will be unrecognizable compared to the one who skipped those 30 minutes.

📚 Resources to Level Up

Books

1. Atomic Habits by James Clear – Build consistent habits that compound into results.
2. That Internet Thing You’re Doing by Paula Pwul – A modern guide for building a personal brand online.
3. Girl, Stop Apologizing by Rachel Hollis – Overcome fear and start showing up boldly in business.

Podcasts

1. How I Built This by NPR – Inspiring stories of founders building successful businesses.
2. Afropreneur Podcast – Focused on African entrepreneurs, strategies, and growth hacks.
3. The Goal Digger Podcast by Jenna Kutcher – Tips on marketing, business strategy, and building a brand online.

Courses & Learning

1. Momentum Mentorship Program – The Enterprise and Heels Momentum Mentorship is the perfect place to launch and kickstart your new business idea.
2. Coursera & LinkedIn Learning – Affordable courses on digital marketing, personal branding, and leadership.

Someone helped you once - whether through advice, example, or access. Momentum Mentorship exists to offer that same support to women just starting out. We’re inviting mentors who are ready to guide with honesty, patience, and purpose.